Pictory AI Review: The Best Script to Video AI in 2024?

I’m thrilled to share my thoughts on Pictory AI in this review, and I think you’ll catch my excitement by the end of it.

Whether you’re a content creator, marketer, or business owner, tools like Pictory AI can make video creation a breeze and captivate your audience. In this honest review, we’ll dive into Pictory AI’s pricing plans, benefits, drawbacks, as well as user feedback to see if it truly stands out as the best script-to-video AI tool for 2024.

So, let’s kick things off with a quick overview.

Pictory AI Review: In a Nutshell




Pictory AI has certainly grabbed my interest as an easy-to-use and budget-friendly tool for creating videos, suitable for both beginners and experienced users. With various templates and seamless social media integration, it makes video creation a breeze.

Despite having some limitations in customization and less realistic AI voiceovers, its advantages make it a valuable tool for crafting captivating content.

What is Pictory AI?

Pictory AI Review In a nutshell

Pictory AI is an advanced script-to-video AI platform that uses artificial intelligence and machine learning algorithms to transform text-based content into visually appealing videos.

What does this mean? 

It analyzes text, picks out important details, and automatically creates engaging videos. With Pictory AI, you can easily transform blog posts, articles, or any text into attractive videos using various templates and customization options.

No technical or design skills are needed to make professional-looking videos, whether it’s for explanations, social media ads, presentations, or any other content type – Pictory AI has got you covered.

What is Pictory best for?

Pictory AI is best for generative video content for YouTube, social media (Facebook, Instagram, TikTok, etc.), marketing campaigns, business presentations, educational purposes, and repurposing content.

Whether you’re a blogger looking to repurpose your written content into video format, a marketer aiming to create engaging social media ads, or a business owner needing compelling video presentations, Pictory AI provides the tools and features necessary to bring your ideas to life.

Pictory AI Review: Pricing Plans

Pictory AI offers three pricing plans to cater to different user needs and budgets: Starter, Professional, and Teams. Even though the free plan is missing, there is a 14-day long trial period. Let’s take a closer look at each plan and the features they offer.

Free Trial

Pictory AI offers three pricing plans to cater to different user needs and budgets: Starter, Professional, and Teams. Even though the free plan is missing, there is a 14-day long trial period. Let’s take a closer look at each plan and the features they offer.

Starter Plan

The Starter plan is the most basic plan Pictory AI offers. It is made for content creators and has a limited number of features with only up to 10 min per video created. This is a budget-friendly plan for beginners and content creators or businesses with minimal video needs.

Price: $19 per month

Users: 1


  • 30 videos of 10 minutes or less per month
  • Access to all styles
  • 10 hours of Transcription per month 
  • 34 Text-to-Speech AI voices
  • Unlimited Premium Videos and images
  • Trim video clips
  • Access to 5,000 stock music tracks
  • 1 Brand Kit
  • Ability to add your own logo to videos
  • Automatic subtitles
  • Export videos in 1080p

Professional Plan

This plan is for professional creators or small-scale organizations. It gives you almost all core features except API access for instance. This is the most popular plan and allows you to create videos of 20 minutes max but can allow you to edit up to 5GB of video at a go.

Price: $39 per month

Users: 1


  • All features of the Starter Plan
  • Create 60 videos of 20 minutes max per month
  • Edit 20 hours of transcription per month
  • 5GB maximum file size
  • 5 branding kits
  • Upload your own music
  • 2 Hours of Hyper-realistic AI voices from ElevenLabs
  • Bulk download short videos in CSV format
  • Access to Getty Images stock assets
  • Priority customer support

Teams Plan

The Teams plan is tailored to facilitate collaboration on projects and has all features unlocked. It gives you the chance to use up to 10 brand new kits and up to 4 hours of the very special ElevenLabs AI voiceovers. 

Price: $99 per month

Users: 3


  • All features of the Professional Plan
  • Create 90 videos of 30 minutes max per month
  • \edit 20h of video of 3h max per month
  • Team collaboration features
  • Shared video libraries
  • Advanced analytics
  • Use up to 10 branding kits
  • API Access
  • Dedicated account management

Generate Beautiful Videos for YouTube & Social Media In Minutes.

Pictory AI Features

Pictory is a featured studded platform that responds to all your video editing and creating needs and a Pictory AI review will be incomplete without this section!

The best thing about the use of Pictory AI is the integration of AI which makes it possible for just anyone to use these features.

Here are some of the exciting features Pictory AI offers you.

Script to Video

This innovative feature is designed to help you transform your scripts into engaging videos with the click of a button. How does this feature work?

Simply upload your script, select your preferred visuals and audio, and let Pictory AI do the heavy lifting.

For example, say you use Writesonic or Rytr to write a script about a new deodorant spray that lasts for days. First, you use the Script-to-video feature and upload the script with your desired settings (auto highlights keywords, create new scenes)

Select Script to Video Feature in Pictory AI

Next you proceed to select the aspect and template of the video you’re about to create. You can choose a template and when it is done creating you can do all edits you want.

No more struggling with complex video editing software. With Pictory AI’s script-to-video feature, you can create professional-quality videos with ease and efficiency.

For example, I generated this video after writing a script with Chatsonic. Keep in mind that I generated this video using one of the basic AI voices, not a professional one. Also, when you get started with Pictory AI, you access ElevenLabs AI voices, which are some of the best in the market.

Article to Video

Pictory AI’s article-to-video feature converts your written content into a video format, allowing you to reach a varied audience and engage them more interactively.

All you need to do is upload your article, and Pictory AI will generate a video complete with relevant visuals, voiceover, and subtitles. Pictory AI starts by finding the 5 best sentences in the article/blog to use as a summary.

Next, the summary is transformed into a stunning video using their image and video library. You can still edit the product and even add sound.

This feature is a game-changer for bloggers, content creators, and online journalists looking to repurpose their content and make it more accessible and engaging.

Here is a video I generated using this post about Rytr AI. This video was not edited.

Video Editing Using Text

One of the most groundbreaking features of Pictory AI is its ability to edit videos using text. This function offers you the convenience of making changes to your video by simply editing the corresponding text.

When you upload your video using the video editing use case, your video will appear next to its transcription. If you delete a text in the transcript, the corresponding scene will also be deleted in the video.

This unique feature is a time-saver, especially for those who are not well-versed in traditional video editing techniques. With Pictory AI, you can easily cut, trim, and rearrange parts of your video just by editing the text. It’s as simple as that.

Create Video Highlights

If you’re looking to create video highlights of your lengthy videos, Pictory AI has got you covered. This feature enables you to create a summary of your video by automatically selecting the most important parts.

Start by uploading the video on the use case and Pictory will automatically transcribe it. Next, you can edit the transcript and it will automatically edit the video per the transcript.

What that means is that if you remove a sentence or two in the transcript, it will be removed from the video as well! Sounds great right?

With this feature, you can then select your highlight in percentage. Let’s say 5%. The AI will analyze and pick the top 5% content of the video summarizing it. The good news is that you can still edit this highlight.

In the end, you have your video reduced to 5% of its length and even a transcript of the video. You can further edit the video to add an intro/outro, add subtitles, and other edits.

This feature is particularly useful for social media sharing, where shorter videos often receive more engagement.

Auto Transcribe Videos

Pictory AI’s auto-transcribe feature is a bonus for those who need to convert their video content into text. Whether you need a transcript for accessibility purposes, SEO, or content repurposing, Pictory AI is there for you.

The auto-transcribe feature uses advanced speech recognition technology to accurately convert your video’s audio into text. This feature ensures that your content is accessible to a wider audience, including those who are hearing-impaired or prefer reading over watching videos.

You may also like: Otter AI Review: The Best AI for Meeting Notes Taking?

Auto Caption Videos

Captioned videos are all the rage on social media, and Pictory AI is on top of the trend. Apart from transcribing videos, it comes with an auto-caption feature. This means you can generate captions for your videos effortlessly.

Auto captions not only make your videos more accessible but also boost viewer engagement, especially when people are watching without sound. This feature is especially handy for social media, where silent video-watching is common.

What if you want to edit your captions or subtitles?

Yes, you can do that too. You can even change the size, color, and position.

Edit video captions or subtitles in Pictory AI

How Can You Make Money Using Pictory AI?

There are many ways you can make money using Pictory AI. Here are a few:

1. Video Creation Services

Offer video creation services to clients who are looking to create engaging content online or promote their products.

You can produce high-quality videos that meet your client’s needs and earn you a lot of money. Platforms like Fiverr and Upwork are full of individuals looking for this service.

2. Content Repurposing

If you’re a content creator or blogger, you can repurpose your written content into engaging videos using Pictory AI.

By transforming your articles or blog posts into visually appealing videos, you can attract a wider audience and potentially monetize your content through platforms like YouTube or social media advertising.

3. Social Media Marketing

Use Pictory AI to create captivating social media ads and video content for your marketing campaigns. Engaging videos have a higher chance of grabbing users’ attention and driving conversions.

4. E-learning and Online Courses

If you’re an expert in a particular field, use Pictory AI to create video-based e-learning courses or online tutorials. Video content is highly engaging and can help you attract students or learners who prefer visual learning experiences.

Then, you can monetize your expertise through online courses and generate a steady income stream.

Feedback from Other Pictory AI Users

Pictory AI has amassed thousands of reviews across the globe, on some of the most popular review websites like Trustpilot and Capterra, it has very good ratings: 4.7/5 for Capterra and 3.9/5 for Trustpilot.

Here are interesting picks of the many Pictory AI reviews on Capterra:

This marketing CEO enjoys how easy and fast it is to work with Pictory AI

Pictory AI Review Capterra

Also Clyde who is self employed admitted the quality of the videos is excellent check out his comment

Pictory AI Review Capterra

On Trustpilot, similar comments were left by users but what stood out was the praises over Pictory AI’s support team see for yourself

Pictory AI Review Trustpilot

Pictory AI vs InVideo AI: Which is Better?

When it comes to script-to-video AI platforms, Pictory AI and Invideo AI are two popular choices. Both platforms offer a range of features and benefits, but there are a few key differences to consider.

Here’s a brief comparison between Pictory AI and Invideo AI:

1. User Interface

Pictory AI has a more user-friendly and intuitive interface, making it appealing to everyone and easy to navigate for beginners. Invideo AI, although it has a simple user interface, is not very appealing and users may need some time to adapt to it.

2. Video Templates and Styles

Pictory AI offers a vast library of video templates and styles, ensuring a wide range of options for your video projects. Invideo AI also provides numerous templates and styles, but the variety may be slightly more limited compared to Pictory AI.

3. Pricing

InVideo has a free plan and its subscriptions are cheaper than that of Pictory AI. This in a way tells you Pictory has more to offer than InVideo.

Pictory AI is a very powerful platform with capabilities above InVideo. Pictory AI gives the user more control over what they do and is more powerful than InVideo.

Check out this post that compares Pictory AI and Invideo AI in more detail.

Pictory AI Alternatives

Coming close to the end of this Pictory AI review, you should already be convinced that Pictory AI is the right choice for you. Still, you may want to learn about alternatives to Pictory AI. If so, here are some good ones. 

1. Fliki AI

Fliki AI is a video creation tool that offers features similar to Pictory AI. This platform is known for its easy-to-use interface and robust features that help you create professional-quality videos.

2. Synthesia

Synthesia is an AI-powered video creation tool that allows users to create videos without the need for cameras or actors. With Synthesia, you can create videos in multiple languages and personalize them to your brand.

3. Lumen5

Lumen5 is a popular video creation tool that uses AI to help you transform your blog posts and articles into engaging videos. With Lumen5, creating videos is as simple as copying and pasting your text.

4. CapCut

CupCut is an AI-powered video editor that offers a variety of editing features, including trimming, cropping, adding music, and more. With its intuitive interface, CupCut makes video editing a breeze.

It is especially popular on mobile where it is used to make videos for social media like Tik Tok, Instagram or Snapchat.

Pictory AI Review: Is It Worth It?

After a thorough Pictory AI review, it’s time to give the final verdict. From its intuitive interface to its amazing features, Pictory is definitely worth it!

Looking back at all you can do with this single tool and how accessible it is to a wide range of users, the pricing is an absolute bargain! While it does have a few cons, especially with regard to voiceovers, the overall benefits and positive feedback from users outweigh these drawbacks.

Generate Beautiful Videos for YouTube & Social Media In Minutes.


Even though there is a free trial for some of its plans, Pictory AI does not offer a free plan. However, it provides affordable pricing plans that cater to different budgets and video creation needs. The Starter Plan, priced at $19 per month, offers a cost-effective option for individuals and small businesses.

No, AI-created videos are not penalized by YouTube. YouTube’s algorithms do not discriminate against videos created using AI platforms like Pictory AI. As long as your videos comply with YouTube’s community guidelines and policies, AI-generated videos can thrive on the platform.

Pictory AI has no mobile version. So if you want to use it on a mobile phone you will need a browser and to enable desktop view on the browser.

Pictory AI is better than InVideo since it gives you greater control over what you are doing and is also faster and smoother. You can achieve much better results with Pictory than with InVideo.

InVideo has a free plan that allows you to use the service for free.


Lucca is a versatile blogger who seamlessly blends technology, science, AI art, and creativity. His close attention to detail is one of his incredible skills that makes any content he produces epic. When away from the screens, he spends his time playing video games or watching anime.

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